How to Build Conversational Feedback Surveys in Reki
Step-by-step guide to creating powerful conversational student feedback surveys that students actually want to complete.
Start Building Your SurveyGet Deeper, More Honest Feedback
Want to get deeper, more honest feedback from your students — without chasing them to fill out boring forms? You're in the right place.
In this guide, you'll learn exactly how to design, build, and share a conversational feedback survey using Reki, an AI-powered tool made for course creators.
By the end, you'll be able to:
- Create engaging student feedback surveys in minutes
- Ask the right questions at the right times
- Collect richer, more actionable insights automatically
Why Conversational Surveys Work Better
Most student feedback forms fail for one simple reason — they feel like homework.
❌ Traditional Forms
Static and impersonal:
- • "Rate the instructor from 1–5."
- • "Was the course good?"
Students rush through them, leaving little more than one-word answers.
✅ Conversational Surveys
Feel like a genuine dialogue:
- • AI responds dynamically
- • Asks clarifying questions
- • Adapts to student's tone
Turns feedback into something engaging.
Why it works:
- Feels natural, like chatting with a mentor
- Encourages honesty and depth
- Builds a stronger emotional connection
- Increases completion rates and detail
Stat:
Conversational-style surveys can increase open-text response rates by up to 40% compared to traditional forms (based on industry data from Typeform and Qualtrics).
Step-by-Step: Creating Your First Survey in Reki
Reki's survey builder includes eight core steps. Here's how to use each one effectively.
Add a Clear, Descriptive Title
Your title helps you stay organized and tells you instantly which course or module the survey belongs to
Tips:
- Be specific: "Module 3 Feedback – Advanced Writing Course"
- Avoid generic titles like "Student Feedback 1"
- Use consistent naming patterns if you run multiple surveys
Examples:
- • "Mid-Course Check-In: Data Analytics Bootcamp"
- • "Post-Course Exit Survey – Nutrition Coaching Program"
Write a Good Description (for the AI)
Give Reki's AI deep context about your course so it can respond naturally during conversations
Important: Students don't see this description — it's purely for the AI. Think of it like briefing a human interviewer before they talk to your students.
Tips:
- Describe your course clearly — include name, topic, structure, and learning goals
- Mention who your students are (e.g. "first-time business owners," "senior managers")
- Explain what kind of feedback you want (clarity, engagement, teaching style, barriers)
- You have up to 500 words, so be as descriptive as needed
Example description:
"This feedback survey is for my 8-week live coaching program, 'The Confident Speaker.' Each week includes a group workshop, a live Q&A, and homework assignments. I want to know which sessions are most valuable, which topics feel rushed, and what parts of the experience could be improved. Many participants are professionals who struggle with public speaking anxiety, so I'm looking for insights about comfort levels, engagement, and perceived progress."
Set a Response Limit (Optional)
Control how many responses you want before the survey automatically closes
Tips:
- Use a limit when running pilots or beta tests
- Leave it open-ended for ongoing feedback loops
Example use cases:
- "Collect 20 responses before finalizing new module design"
- "Keep open for continuous student feedback post-launch"
Add Your Questions
This is where your survey comes alive — the questions you choose directly shape the quality of insight you'll get
Pro tip: Check out our Student Feedback Questions Guide for detailed insights and tips for writing effective survey questions.
Question Writing Principles:
- Be specific: One idea per question
- Be open-ended: Encourage explanation, not rating
- Be neutral: Avoid leading or judgmental phrasing
- Be empathetic: Frame around experience, not performance
- Be purposeful: Each question should connect to your goal
Note: The examples below are generic to help you get started, but you should ask questions specific to your course, including details about particular modules, lessons, or examples.
🟢 Onboarding Feedback
Goal: Understand students' goals, expectations, and early impressions.
Ask within the first 24–48 hours after enrollment.
Example Questions:
- • "What made you decide to join this course?"
- • "What are you most hoping to learn or achieve by the end?"
- • "Is there anything you feel unsure or nervous about as you get started?"
- • "What kind of support would help you feel more confident starting out?"
Use this to: Align your course delivery and early communication with student motivations and concerns.
🟡 Mid-Course Check-In
Goal: Detect confusion or motivation dips before they lead to dropouts.
Ask around the halfway point of your program.
Example Questions:
- • "What's been most helpful or enjoyable so far?"
- • "Has anything felt confusing or hard to follow?"
- • "What's been your biggest challenge in staying consistent?"
- • "What could make the next modules easier to understand or complete?"
Use this to: Spot friction points and improve pacing mid-course.
🔵 Module or Lesson Feedback
Goal: Gather focused insights right after a module or unit.
Ask these after a key section or milestone.
Example Questions:
- • "What was the most valuable takeaway from this module?"
- • "Which part felt unclear or rushed?"
- • "Was there anything missing that would make this section more complete?"
- • "If you could change one thing about this module, what would it be?"
Use this to: Refine your content flow and improve clarity before your next cohort.
🟣 Exit or Completion Feedback
Goal: Understand what worked, what didn't, and what motivated students to finish.
Ask at the end of your course.
Example Questions:
- • "What was your biggest achievement or win from completing this course?"
- • "Was there a moment you almost stopped or lost motivation? What happened?"
- • "What would have made your learning experience even better?"
- • "Would you recommend this course to others? Why or why not?"
- • "What's the next step you want to take after finishing?"
Use this to: Identify your strongest value points and potential improvement areas.
🟠 Instructor or Experience Feedback
Goal: Evaluate teaching clarity and communication style.
Example Questions:
- • "Did the instructor's explanations feel clear and easy to follow?"
- • "How did feedback or support throughout the course impact your learning?"
- • "What could the instructor do to make your experience smoother?"
- • "Did you feel encouraged and supported while learning?"
Use this to: Improve delivery style, communication, and support systems.
🟤 Future Planning and Course Development
Goal: Gather ideas for new modules, improvements, or next steps.
Example Questions:
- • "What topics would you like to see added or expanded on?"
- • "If you could design a new lesson, what would it cover?"
- • "Would you be interested in an advanced version or follow-up course?"
- • "What other challenges are you facing in this area right now?"
Use this to: Guide future product development and identify audience needs.
Reki insight:
Reki will automatically make subtle adjustments to your question phrasing to ensure the conversation flows naturally, and add thoughtful follow-ups where needed — helping students open up and share deeper reflections.
Write Your Closing Message
End your survey on a positive, human note that reinforces the value of their input
Tips:
- Keep it genuine and brief
- Reinforce the value of their input
- Optionally include a next step (review link, discount, or follow-up resource)
Friendly:
"Thanks for chatting! Your feedback really helps me make this course better for you and future students."
Encouraging:
"I appreciate your honesty — I'll be using your feedback to shape our next updates!"
CTA version:
"Thank you! Here's a 20% discount on my next course as a thank-you: [link]."
Reki tip:
The closing message is delivered naturally at the end of the chat — making the experience feel more like a real conversation than a form submission.
Preview Your Survey Before Publishing
Reki lets you preview the entire conversation flow before sending it live
What to check:
- Review tone and pacing
- Check if the AI's follow-ups make sense
- Adjust question wording if needed
This preview helps you anticipate the kind of depth and tone you'll get from real responses.
Share Your Survey
Once published, Reki generates a simple shareable link — no logins, no friction
Tips for sharing:
- Post the link inside your course platform (e.g., Teachable, Kajabi, Thinkific)
- Send it by email or message at key milestones
- Include it in completion certificates or community updates
Pro tip:
Boost participation with a small incentive — early access, bonus content, or a thank-you resource.
View & Export Responses
See your feedback in one clean dashboard with automatic metrics tracking
You can view:
- Total responses
- Completion rates
- Full conversation logs
Export options:
- CSV — for spreadsheet analysis
- JSON — for deeper data integrations
Use this data to:
Identify recurring pain points
Track satisfaction changes
Spot improvement opportunities
Note: More detailed analysis features will be available soon.
Tips for Getting More (and Better) Student Responses
Want high-quality feedback? Focus on timing, tone, and simplicity.
Timing & Length
- • Keep surveys short (3–5 questions max)
- • Send them right after lessons or milestones
- • Personalize your invitation message
Building Trust
- • Show students how you used their input
- • Thank them publicly for feedback
- • Make visible improvements based on responses
The feedback loop:
When students see that their opinions lead to visible change, response quality skyrockets.
Final Takeaways
Conversational surveys let you understand the "why" behind student feedback — not just the "what."
Build in minutes
Create conversational surveys quickly
Collect deeper insights
Get more human, detailed responses
Drive better outcomes
Turn data into actionable improvements
You don't need to be technical — just curious about your students' experience. Even one well-designed survey can uncover insights that transform your course.
Ready to build your first conversational survey?
Try Reki today — it only takes a few minutes to start collecting feedback that actually matters.
Start Building Now